The Nokia XR20.
LONDON — The maker of Nokia-branded phones debuted a slew of new equipment Tuesday, such as a “navy grade” smartphone created to endure powerful environmental conditions.
HMD Worldwide said the Nokia XR20 is the most durable cellular phone it really is established to day. The XR20 sports activities a tricky 6.67-inch Gorilla Glass Victus display screen from American tech organization Corning and can resist destruction from scratches and drops from about 6 toes, the enterprise suggests.
It’s what is actually recognised in the mobile sector as a “rugged” cell phone, a specialized niche classification in the market place targeted mostly at extraordinary sporting activities fans and manual laborers. HMD states it hopes the Nokia XR20 caters to a more mainstream audience.
In a advertising online video, the business displays a lady spilling coffee above the cell phone and then rinsing it in the kitchen sink. A girl then unintentionally drops the system, in advance of buying it up and then dropping it once more on a stony path. Soon after all that, it’s really much unscathed.
It really is fitting for a brand name whose phones were being famous for their toughness. The fantasy that Nokia phones have been “indestructible” has been the issue of plenty of web memes. According to HMD, the Nokia XR20 can be submerged in drinking water for up to an hour and endure excessive temperatures.
Past its rugged credentials, HMD’s new smartphone supports super-quickly 5G web and has a 48-megapixel and 13-megapixel dual-lens primary camera. It comes in two colours: black and blue.
The Nokia XR20.
HMD World wide
HMD is also throwing in four years of month-to-month security updates and 3 decades of Android running program upgrades.
Florian Seiche, HMD’s CEO, explained most people want phones they can retain for lengthier. HMD is targeting business clients as perfectly as buyers with the Nokia XR20, he added.
“This suits a lot of company product demands,” he reported. “They will not want to pay out $1,000 or $1,500 for a purpose-created rugged product which is clunky.”
The Nokia XR20 commences at a selling price of £399 in the U.K. and $549.99 in the U.S. It will ship from Aug. 24.
Specialized niche player
The corporation has been trying to carve out a area of interest in the cell phone sector, promoting modern day revivals of retro Nokia handsets and smartphones at the low to mid-array.
It has struggled in the smartphone marketplace, holding just a .6% share in 2020, according to IDC. That is lessen than LG, which recently made the decision to wind down its cellular company.
HMD is on the other hand a additional well known player in the characteristic mobile phone — or “dumb phone” — market place, with its oldschool handsets having up 16% of the sector very last calendar year.
The enterprise on Tuesday unveiled a contemporary get on Nokia’s 6310 mobile phone, which was launched in 2001. The new 6310 supports only more mature 2G networks, diverging from former remakes which supported 4G.
The Nokia 6310.
HMD World wide
HMD states this is due to the fact the focus on audience is people today who are fascinated in Nokia’s heritage but only want basic text and voice capabilities.
The Nokia 6310 comes in black and yellow, and retails at £49.99.
Other goods unveiled by HMD Tuesday bundled the Nokia C30, a £99 smartphone coming with a huge 6.82-inch display screen, and 4 distinct ranges of Nokia earphones. The best-of-the-line Nokia Clarity Earbuds Pro come involved with the Nokia XR20.
A change towards on the internet gross sales last calendar year intended HMD has “managed to keep worthwhile,” Seiche explained to CNBC. The enterprise has also been pushing into services with its possess community named HMD Mobile.
Nevertheless, Seiche included that a world-wide shortage in semiconductor components could verify difficult for HMD and other unit makers.
“We see there is certainly total tightness,” he said, incorporating “we could see a specified imbalance across the market place” as demand from customers for small-end types is really large.