L.L.Bean Launches Summer months Marketing campaign With Doner

LOS ANGELES, July 15, 2021 (Globe NEWSWIRE) — Iconic American outdoor manufacturer L.L.Bean has introduced its new summer season marketing campaign, “Be an Outsider in the Town,” in partnership with Doner LA.

The purpose-pushed, multichannel marketing campaign celebrates the very simple times outside that can be knowledgeable in metropolitan areas, sticking close to its roots by highlighting the health and wellness positive aspects of experiencing the contemporary air. The structure can take inspiration from industry guides, evoking a feeling of the outdoors by combining headlines with basic outside iconography. This assignment incorporates tactic, resourceful, design, generation and media for this countrywide campaign jogging across world-wide-web, digital, manufacturer material, and influencers, with distinctive OOH elements in Chicago and Boston.

The effort also highlights prolonged-term L.L.Bean partners in the Countrywide Park Basis as a result of offering steerage on opportunities to experience parks inside of metropolitan areas and the Trust for General public Land, sharing tales of park initiatives the corporation has labored with the firm on in the previous numerous years. Additionally, L.L.Bean has begun a new partnership with the Boys and Ladies Club of The united states, aiding them to create an outdoor curriculum and bringing staff-creating and management enhancement functions to pick out golf equipment by their Outside Discovery Plans.

“We are passionate about encouraging every person to encounter the gains of fresh new air,” reported Kathryn Pratt, Director of Brand Engagement at L.L.Bean. “We cherished Doner’s approach to crystallizing and sharing that information. We felt like they truly comprehended our purpose to clearly show that obtaining outside is not only basic, but also physically and mentally rewarding – and that individuals added benefits can be identified where ever you are.”

Specializing in outside clothes and recreation products, L.L.Bean observed profits surge in the course of the pandemic, a short while ago reporting the brand’s most effective annual product sales advancement in approximately a 10 years. The Freeport, Maine-based model is uniquely positioned to cater to cozy, at-household put on, as nicely as outside apparel and products, two types that have observed an upswing more than the previous year.

“Doner LA has had fantastic achievement in tapping into latest cultural movements, which include amusement, style and way of living. This engagement with L.L.Bean makes it possible for us to get edge of people exclusive abilities and continue to develop that market,” reported Lauren Prince, President of Doner LA. “Through our do the job for L.L.Bean, we want absolutely everyone to understand the gains of an outside way of life, no subject where they live.”

Be An Outsider in the Town Marketing campaign Website:

Far more on the Outdoor Discovery Program with the Boys and Women Club of America:
https://www.youtube.com/c/llbean/video clips

About Doner
You will come across us at the Intersection of Modern day & Primary Road. It is where by we aid Key Road models contend in the modern day marketplace – and Fashionable brands scale by connecting with daily People. Our purchasers incorporate McDonald’s, Johnson & Johnson, Fiat-Chrysler Automobiles, Amazon, Peacock, JBL, Hackensack Meridian Wellness, The UPS Retail outlet and lots of additional of America’s beloved manufacturers. We implement info-pushed strategy to provide our creative imagination to daily life across all platforms. And we provide our shoppers velocity and performance with an in-property material studio that is the largest in the Midwest and unmatched in the industry. To understand a lot more about Doner and see some of our function, check out doner.com.

About L.L. Bean, Inc.
L.L.Bean, Inc. is a leading multichannel merchant of good quality out of doors equipment and attire. Started in 1912 by Leon Leonwood Bean, the organization began as a a single-space procedure offering a one item, the Maine Searching Shoe. Nonetheless family owned, Shawn Gorman, great grandson of Leon Leonwood Bean, was named Chairman of the Board of Administrators in 2013. Though its organization has developed over the several years, L.L. Bean carries on to uphold the values of its founder, which includes his commitment to top quality, consumer services and a enjoy of the outdoors. In 2020, L.L. Bean donated over $6 million to 100+ outdoor and group-enriching companies, lots of of which focus on raising access to out of doors spaces. L.L. Bean operates 54 retailers in 19 states throughout the United States, alongside with 25 stores in Japan. The 220,000-sq. ft. L.L. Bean retail keep campus in Freeport, ME, is open up 24 hrs a day, 365 days a yr and welcomes additional than 3 million website visitors just about every yr. L.L.Bean can be located around the globe at www.llbean.com, Fb, Twitter, YouTube, Pinterest, and Instagram.

Press Get in touch with:
DiGennaro Communications
E-mail: [email protected] 

A photograph accompanying this announcement is offered at https://www.globenewswire.com/NewsRoom/AttachmentNg/b52251ea-75be-4792-bf6c-014b6addd261