How to buy a domain name for your website: a step-by-step guide

A domain name is what people enter into their web browser in order to access a website. They’re a much faster and intuitive alternative than having to remember an entire IP address and have become one of the most crucial branding elements of a site.

Domain names typically consist of their name, separated by a dot from the TLD (Top-level domain), such as .com or .xyz. Your choice of both of these elements will significantly impact how easily visitors can find, remember, and recommend your website to others.