Freelance Graphic Designer work with Carolina Herrera

SUMMARY

The Freelance Graphic Designer will collaborate with our Advertising, Communications and Digital teams to produce powerful advertising products and execute chopping-edge, digital-first campaigns across a wide variety of platforms.  This personal will be key in generating the visible storytelling for Carolina Herrera by translating the main manufacturer tenants and product or service inspiration concepts into an partaking, cohesive manufacturer encounter throughout many platforms both of those electronic and print. The suitable applicant has a enthusiasm for graphic layout, images, kind and movement as they arrive with each other to build user experiences coupled with interest to detail and master structure chops.  Strong management, graphic style expertise, and collaboration skills will be required to collaborate on strategic course and execution with cross useful companions. The freelancer will be doing the job carefully with Senior Omni Channel Marketing and advertising Manager as perfectly as VP International Marketing and Communications.

Crucial Responsibilities AND Obligations include the adhering to:

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  • Support in administration of Electronic Marketing and advertising imaginative and create assets for all print and electronic platforms e.g. www.carolinaherrera.com, Instagram, Fb, banner promoting, interactive strategies, mobile apps, microsites, social seasonal art updates, advertising and other electronic assignments with an eye to strategically maximize visibility on a international scale.
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  • Guide in CRM asset development, e mail advertising, digital asset mail-outs, and digital mailers
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  • Established up mailers and occasion e-vites for our retail marketing and advertising as essential
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  • Collaborate with innovative workforce to develop conceptual, typographic and photographic instructions for all print and electronic collateral. This can incorporate transferring picture, this sort of as narrated digital displays of new collection launches
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  • Generate an array of print and electronic pieces that range from interactive presentations, and event collateral to tailor made branded information and new merchandise launches. This contains packaging, signage, visible merchandising principles, marketing and advertising collateral, direct mail, press situations, marketing, etcetera.
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  • Design and style and establish belongings for social media platforms, interactive campaigns, mobile apps, microsites, advertising and other digital tasks with an eye to strategically improve visibility on a world wide scale
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  • Structure and create evites for industry and trunk demonstrates for RTW and other collections as required
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  • Established up templates, generate and assistance PPTs for President and Promoting/Communication Crew
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  • Support and source VM staff with any market desires and guidance with retailer redesigns as wanted
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  • Structure and create mockups for likely collaborations
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  • Mild retouching for visuals on advertisement-hoc basis (tweak colour, sleek skin and so on.)
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Qualifications

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  • Bachelor’s Diploma – ideally in Interaction Layout or Graphic Style
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  • Minimal 5 decades of Website / Internet / Digital style and design / Graphic Style
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  • Confirmed techniques as a usability skilled
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  • Offer samples of impeccable world wide web design and style sensibility
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  • Full fluency in Photoshop, Illustrator, Lightbox, Dreamweaver/HTML and InDesign.
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  • Proficiency in FinalCut and other online video modifying equipment
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  • Will have to have a reliable comprehension of creating intuitive interfaces and encounter in mobile and/or application style
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  • Ought to have shown knowledge in developing marketing and advertising/print/electronic remedies graphic layout solutions
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  • Strong graphic style and design competencies and proficiency with CS5
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  • Must have an fantastic eye for UX, typography, layout, and color.
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  • Solid knowledge of world wide web and mobile expectations, like responsive style and design and usability.
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  • Knowledge of capturing and modifying digital pics and videos with practical experience in picture artwork way both on set and off.
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  • Powerful task management, organizational and preparing techniques.
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  • Potential to deal with multiple priorities and satisfy tight deadlines in a quickly-paced setting
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  • Familiarity with social networking function sets / dashboards
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  • Knowledge of finest procedures in digital advertising and marketing, which include Search engine optimization, key terms, and duplicate.
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  • Has a stable comprehension of web page operation, architecture, intuitive person interfaces and navigation
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